stores and businesses are using beacons and QR code technology to attract nearby customers through targeted advertisements.
In this post, we’ll talk about proximity marketing, its importance, and how small businesses can leverage it to the fullest.
What is Proximity Marketing?
Proximity marketing involves targeting local customers near a business by sending targeted messages or adverts using cellular technologies. Let’s break down this concept for better understanding.
Let’s say you run a coffee shop in a busy area of the city. But you’ve recently opened, and many people don’t know about who you are and what you offer. Unless they’re in dire need of a coffee, they might not show up at your doorstep.
Here’s where proximity marketing can help.
Nowadays, almost every human has a cellphone. In urban areas, most cellphone users keep their Wi-Fi or Bluetooth turned on for seamless, uninterrupted connectivity. Proximity marketing includes targeting these devices.
You can send targeted advertising messages and offers to people in proximity of your business via Bluetooth and Wi-Fi. The content sent to the mobile users is similar to a mobile application program but is a lot more user-friendly.