The Authors coordinated research brings together relevant activities from different challenges (health and wellbeing and raw material resource efficiency) and multi-KET (key enabling technologies such as advanced materials and biotechnology) leading the proposed design and fabrication technologies to industrial readiness and maturity for the commercialisation of innovative biomimetic systems while facing societal challenges with high potential for sustainable competitiveness, innovation and growth (Aversa et al., 2016 a-o, 2017 a-e; Petrescu et al., 2015, 2016 a-e; Petrescu and Calautit, 2016 a-b; Mirsayar et al., 2016-2017).

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Innovation means focussing creativity in order to invent better or new products, equipment or consumer services, increasing the value returned from invested capital. Today, manufacturers are aware that innovation and creativity are key factors in unlocking potential development and growth.

Thus was born the need for the development of design professionals who know how to face and manage the increasing amount of technological innovation that scientific research offers us today. Already in the years 20-30 László Moholy-Nagy addressed the problematic relationship between Design and Innovation in the experimental laboratories of the Bauhaus “… organise perceptions that become progressively confused due to the very fast transformation of the industrial society …” (Borchardt-Hume, 2006; Fiedler, 2001; Molderings et al., 2009).

This concept is more than valid in our times where technological innovation is running faster than ever.

Companies attempt to expand their markets, in which competition is becoming ever more global and therefore innovation represents a crucial strategic element that can contribute to success

By Haadi