Wikipedia says: The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog,” was coined by Peter Merholz. He broke the word weblog into the phrase “we blog” in the sidebar of his weblog in April or May of 1999. Basically a blog is a website where a blogger enters “posts” in reverse chronological order ( meaning that the newest “posts” are displayed first ) using some sort of blogging software that allows readers to comment on posts, effectively adding new content to the blog.
Initially blogs were generally private affairs with bloggers using them to keep online diaries. These days blogs have expanded to a virtually unlimited number of uses, including helping to build businesses. While a number of unscrupulous business men have resorted to publishing “splogs” or spam blogs, we will focus on how you can utilize blogging to help build your business while contributing to the blogosphere.
The blogosphere ( the community of blogs or the social network of blogs ) has a certain set of rules that have to be followed in order to publish a successful blog. The first rule is that your blog must contribute to the blogosphere – that is you must actually publish real content and not advertisements. A sure way to produce a blog that flops is to pump it full of advertisements disguised as content.
While the goal of a business-type blog is to build interest in your product or service, there is a right way to go about it and a way that is sure to fail. Instead of trying to sell products in each of your posts, think about trying to open a dialogue with your customers. That brings up another point – if you are not 100% confident in your product or service then a blog is not for you.