We’ve all heard of dismal banner click-throughs of less than 1%
as being the industry standard.
This means that less than 1 person in 100 will actually click on
the banner displayed on the web page he’s
If you’re an Associate selling a product via banners on your web
site, this is simply not good news.
Because you will never close 100% of your prospects. And if your
traffic count is only 100 a day, it would mean you only have 30
actual prospects a month (one a day). And assuming your
Principal’s Killer Sales Letter sells one prospect out of every
10 (which is a great conversion rate, by the way),
you’ll be making only 3 sales for the month.
But what if you could get all or almost all of those 100
visitors to click on your banner? You’ll
have close to 3000 prospects, and 300 sales for the month based on the same
You’ve just increased your sales by 100 times! But are we
Here’s the good news:
You CAN get almost ALL, if not all, your visitors to click on
the banners while they’re at your site!
All you need to do is to understand a little psychology. Because
when you know the reasons why very few prospects ever click on a
banner when they see it, you’ll be able to devise a strategy and
the right tactics to override their reasons and achieve whatever
you wanted them to do all along.
Get ready now. This is proven, exciting stuff! 😉
THE REAL REASONS FOR LOW BANNER CLICK-THROUGHS
They are so simple that
I’m still surprised why nobody even
thought of them, as I simply don’t
see anything radical being
done to solve this problem. Here they are:
1. Most Banners Look Like An Ad
Your visitors are not at your web site to look at banners. If
they are, you don’t have to provide any content on your site.
Just slap up a web site containing banners, submit it to the
search engines and sit back and watch the millions come rolling