Just because your email seems flooded at times with seemingly impossibly priced travel offers, and you find Internet search engines are flooded with 1000’s of sites selling internet travel besides big hotel brands and branded distribution sites don’t discount them all.

Who can you count on?
Just four or five years ago, when you looked for travel discounts you could choose between a travel agent, the airline offices and the hotels themselves, and maybe, if you were lucky, some travel guru down the street. Today, there’s a massive range of things you can do online, and a lot of them can save significant amounts of money.

https://www.thetravelvibes.com/
https://www.thetravelvibes.com/

The reality is:

• Nine out of 10 online travelers now have some history of shopping for travel online, and nearly 15% of all Americans purchased travel online last year – that’s five times the penetration rate of 1998. (PhoCusWright Consumer Travel Trends Survey)• Nearly one-third of online travel buyers say the Internet was responsible for their travel purchases last year.

• In 1998, six million consumers bought travel online in the U.S. Jump ahead to 2002 when 30 million Americans purchased travel online in the last year. Half of them only buy their travel online. (PhoCusWright Consumer Travel Trends Survey)

• Online travel bookings exceeded $23 billion in 2001, and are expected to reach $63 billion by 2005.

• Internet bookings in the first three quarters of 2002 accounted for over 23% of rooms sold in New York, and over 15% in Los Angeles, Chicago, and San Francisco. Anecdotally, for some properties, hotel managers are reporting Internet bookings ranging from 30% to 50% of all room nights in 2002. (Smith Travel Research and TravelClick)

What does this mean?

This means that online distribution channel is extremely successful in reaching buyers and buyers are finding it more confirmable to shop online. They are seeing a broader range of travel options and variety of products and packages. And its more likely that consumer wants to control that transaction through access to more competitive pricing. Pricing is becoming key factor to determine the sale.

By Haadi